Traveling is a unique opportunity to discover landscapes, cultures, and different ways of life. It connects us with what is authentic, opens our minds, and leaves us with unforgettable memories. However, it also carries a responsibility: to take care of the places we visit so they remain alive and intact over time.
At Riu Rau Rentals, we believe every visitor can become a guardian of the Mediterranean. We support a model of responsible tourism that respects the people, places, and traditions that make Jávea, Moraira, Benissa, and Benitachell such special destinations.
What is responsible tourism really about?
Responsible tourism goes far beyond recycling or turning off the lights in your accommodation. It means traveling consciously, thinking about how our choices impact nature, the local economy, and the daily lives of those who live permanently in the destination.
It’s about enjoying without leaving a negative footprint, and contributing something positive wherever we go.
A responsible visitor:
- Supports local restaurants and markets.
- Learns about and respects local customs.
- Cares for the natural environment.
- Helps make tourism a source of wealth, not a problem.
7 Keys to Traveling Responsibly in the Marina Alta
🌊 Protect the natural environment
The Marina Alta is famous for its crystal-clear coves, hiking trails, and marine landscapes. Help preserve them by collecting your waste, avoiding single-use plastics, and respecting protected areas. Remember: the only footprint you should leave is that of your steps in the sand.
🤝 Support the local community
Every coffee in a neighborhood café, every purchase in an artisan shop, and every visit to a local market is a way to support the people who live here. This helps keep traditions alive and ensures your spending stays in the area.
🎭 Participate in traditions with respect
Festivals such as Les Fogueres de Sant Joan, the Moors and Christians, or the Virgin of Loreto celebrations are cultural heritage. Enjoy them with joy, but remember they hold deep historical and emotional value for locals. Watch, ask, and take part while respecting the spirit of the community.
🚶 Choose sustainable transportation
Walking, cycling, or using public transport allows you to discover corners you’d miss by car. Plus, you reduce emissions and help keep towns from becoming congested with traffic during high season.
🏡 Stay in responsible accommodations
At Riu Rau Rentals, we work with local property owners and promote a close, transparent, and human management style. Booking with us means directly supporting families in the area and avoiding abusive commissions from large platforms.
💧 Be mindful of natural resources
Water on the Costa Blanca is scarce. Small gestures like shorter showers, not wasting electricity, or using air conditioning responsibly make a big difference.
📸 Be a conscious traveller on social media
Take photos, share, and inspire others—but avoid putting the most sensitive places at risk. Hidden coves, for example, can suffer overcrowding if shared without care. Responsible travel also means protecting those magical spots.
The Positive Impact of Responsible Tourism
When we travel consciously, everyone benefits:
- Nature is preserved.
- Local culture remains alive.
- Families in the area benefit from tourism.
- And you enjoy a more authentic and enriching experience.
Travelling is also caring
Responsible tourism doesn’t mean giving anything up—it means adding value to what you experience. It means returning home knowing you enjoyed your trip, but also that you contributed to ensuring others can enjoy it in the future.
At Riu Rau Rentals, we invite you to be part of this movement: travel, respect, and enjoy. Because the true magic of the Marina Alta is not only in its beaches or charming houses, but in the way we learn from them and care for them so they remain unique.
